Color Graphics

Color communicates instantly. Even before the text in a layout is read and the words register, the color scheme has already conveyed something on a subconscious level. Color has strong emotional connotations: "yellow" stands for cowards, "red" for traitors, "green" for environmentalists. This book features the most effective recent graphic design pieces from top international designers and examines the use of color and how it makes the designs powerful and memorable. Whether the use of color is bold, subtle, or there is no color used, each piece is explored in brief text that includes comments from the designers about the key role color plays in their work.